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  • Sulin Ba

    Sulin Ba is a professor of Information Systems at the School of Business at the University of Connecticut. She holds a Ph.D. from the University of Texas at Austin. Her current research interests include effective provision of e-service, online price dispersion, pricing of virtual goods in virtual worlds, and digital health communities. Her work on the institutional setup to help small businesses survive and grow in the digital economy has been used as the basis for testimony before the Congressional House Committee on Small Business. She has published in Management Science, Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, and other academic journals. She is a recipient of the Year 2000 MIS Quarterly Best Paper Award, UConn School of Business Teaching Innovation Award (2007), Undergraduate Teaching Award (2008), and Best Paper Award (2009). She is a senior editor for Production and Operations Management and associate editor for MIS Quarterly. She also serves on the editorial board of Decision Support Systems.